How to use AI to write engaging SEO-optimized articles 05

 oops this is a great example sometimes things

go wrong so what he's done here is he's starting to tell himself a longer

command including information from over here and actually this is too long of a command if I tried to run this command

I'm just using these arrows sorry to clarify you don't need to use them I'm using them to show you guys that it's a

command so you can see it but you don't need to use them if I tried to run this really long

command that he has you can see he says commands must be about 50 words this is

a lot longer than 50 words he's gone a little bit overboard so I would just get rid of that

there are some ways that we can adjust this now to get him to give us the right command so you can just say write a blog

post about this wine tasting and get rid of the content brief because he's naturally going to include it

um I could say write a blog post about it and then use the name of this tour I'm like there are so many different ways

I could write period and add some of the information to it um basically I'm gonna go with the

the easiest way here is just to revert back to write a blog post about this wine tasting

now why do I say blog posts and not paragraphs because for a paragraph that's

a lot shorter it's not going to be as long it's not going to be like the structure of a blog post and Jasper does

understand when you say to write a blog post that he's writing a section of it

so he's going off here give him a moment

but essentially we're just asking him to write this post in a different way so here we've got to look no further than

this one or oops I missed the start of it are you looking for the perfect way to experience the realm with your partner look no further than a wine paste and

tour on this special day trip from Rome so he is referencing this one um he's just not used the name of it and

that's something you might want to edit and change on this special day trip from Rome you and your significant other can explore

the Renown I'm not even going to try to pronounce it because I haven't lived in Italy I was 16 when I lived there I

don't remember how to say anything in Italian sample some of the best wines

knowledgeable local guide providing a dedicated audio headset so he pulled that right from here

um you'll get a three-course lunch on the Tuscan Farm Unforgettable experience so grab your partner and get ready to

embark I don't know why he did this but basically, he wrote a second version of

it and that sometimes happens um so you can Frankenstein the two together if you want you can get rid of

this one if you want to again would be something where you could return some of that output that he gave I clicked

away too fast so I couldn't have done it um but this is quite a short little piece here

like that's not enough in my opinion for what I would want this post to include

so that's where you might want to use some of these other commands so this one here is to write a blog post

about this wine tasting including and then you write the feature that you really want him to focus on so down here

he didn't talk about the free time that you get to explore this local area

um he didn't talk about the way you're supposed to dress or the number of people on the tour so I might say

um to write a blog post about this wine tasting including and I would specifically address those three things

and then just put like um how to dress comma and then list more

your commands can be long they can be 50 words so I could even say including

feature um remind them oops I can't type and talk at the same time remind them to

include um uh to Braden that's all

basically, that's it another way is to include a feature to benefit so a feature to benefit is where

he takes the feature like there are 50 people and then writes why that's good for people and this is a really great

a thing so to do this one you just structure it um like you include the benefits in a list like this or the pregnant features

and then beneath it you say to write the feature to benefit you can also have him write an Aida

which is an attention interest desire something else I don't remember the word for it but essentially he'll structure

it is kind of like a quick sales pitch and lastly you can have the write a blog

post about this wine tasting in Rome including something personal about you so there is one tour on this list where

they do a local gelato tasting I really love gelato I'm going to include that but for the sake of time we're going to

keep moving so the next way you can do this is we have another tour here that pulled a

bunch of info um this way is what people might consider cheating I'm going to explain

why it's not so I'm going to use three asterisks up here so that Jasper can't see what I did

above so he's not going to copy my previous structure and I'm going to remove everything from the content brief

now one of my competitors I pulled up here bounce usebounds.com never heard

of them but they have toured here so what I can do is I can copy one of

their tours and paste it into Jasper I'm going to just number it so it looks

similar to the structure ours um let's make it an H2 there we go and

now if I come down here and I put the information for this tour in our content

brief and I have Jasper guess I'm just gonna

Hit demand J and have him write what he's doing he's not copying our competitor he's copying their patterns

Jasper uses pattern recognition to um he does look like he's rough ones together

we have to adjust the command for this but he uses pattern recognition to see how they structured the internal bit of

their blog post so, for example, it mentions the time it takes it mentions that you get great insights into the

City and stuff like that it mentions where it goes um this is a great way if you're finding

that you don't know how to structure your affiliate posts to get them to give

to kind of pre-populate a structure I'm gonna say write a blog post about

pasta I'm making with wine tasting being a dinner and press

things will just run this but you can see that he's referencing the time which he didn't do in the one above

um or apparently in like the first one we wrote but he sees that it's in here so he's gonna pull that kind of the type

of info we want and create um a different style of blog post this

is really really helpful especially when you're first learning to do this stuff and again he's not copying anyone else's

the content he's just copying the structure and this is really really great to get him to pull certain information that you

think they definitely need to include it because all my competitors have it this is pretty short but we could

definitely have him again expand in the ways I talked about above and as you go if you do this once with your competitor

and then keep things running Jasper will look at what's above to see the pattern so he looks about 1200 characters above

and then we'll pull patterns so this is why we edit as we go if I don't like how

short this I need to change it now because otherwise, he's going to see this is the length you want for everything

beneath it so AI writers again can't do it by themselves they're like a

beginner editor we have to give them notes and we have to edit things

so lastly I wanted to include another example

this is kind of worst case scenario nothing else is working for you you're not enjoying the way that you are

writing with Jasper so what I did is I found one tour here and I wrote the uh

the post for it so I wrote what I wanted this exact um highlight the whole thing

so you can see how long it is um I wrote the description of the tour and this is what I want Jasper to do I

want him to write something that's this intense and has this much detail so I just

like above basically exactly the same as our example number two is I'm gonna be

the sample now rather than having a competitor that I copied and pasted my writing that I pre-wrote is now going to

be the pattern recognition that Jasper is going to follow let me just clarify that

I have to go down to number four

and say write a blog post it's because we're running out of time I don't want to spend too long writing the commands

and we'll give it a moment to populate so scroll down and see what he's doing

so you can see he's done it again a little bit shorter that's partially because I had so many short steps above

um but he has included the name of the tour um just like the one I have above he's included the hours it takes a number of

people um there are just some minor edits you'll have to do along the way if I was doing this fully as a post I would be editing

more detail in more detail as we go could write these so you're just going

to input the information in bullet points and then use one of these three methods to guide Jasper then you're

going to look at his output you're going to adjust it and edit it to whatever you want to do and then you'll move on to

the next tour and as you keep going it will get easier and easier and easier usually the first one to three you have

to do a bit more editing but then as you keep going he really locks in the pattern and suddenly you've got 15

that'll be done I just want to address the conclusion quickly because conclusions do really

matter so you're going to want to write an engaging conclusion about whatever tour name that is the best to tell him I

I really like this one or you're going to have him reference another post on Food Tours for an

internal link but you just like the name which one it is on your site um you can write a serious conclusion if

you want to change the tone of voice so let's just run the first one so we see what it looks like

and so I didn't tell them which tours that he just picked one and that's fine um

and he's gone into a bunch of detail here so we've got a nice little conclusion about why that tour is the best

and everyone should take it and that's really all you have to do so I'm going to stop sharing my screen now and go

back to the slides perfect okay so as you can see there are tons of ways

Key takeaways for using AI to write articles

to do this but really the details you need to know are that you need to include your own

outline and you have to research as you go and reach ahead of time and update as you go it's massively important

then to create these high-quality outputs you want specific commands where you target your ideal audience you have

he copy different patterns and you are going to keep editing continually

then to fix common issues I've seen people have with AI writers you're going to use three asterisks to block text

from his view so he can't see above what you've done if let's say it's kind of off-topic or you didn't like what was

happening um or if he is just saying the same thing over and over again you can restrict your commands like I

did when he didn't give an output that I liked if it's repeating himself or it's too short you need to change the information

give another command input more research to help him out

and tone of voice will change a piece like I said Darth Vader and Oprah will have very different perspectives on what

lines were for you to take now I covered a lot here and I know

where I'm going a bit over time because of it but I really wanted to give you guys all the commands if you want even

more commands I have a free ebook for y'all called the best Jasper AI Commands for Bloggers and you'll get the link to

this is when you get the slides and I include commands for even more than just writing blog posts

Q&A

and don't forget to join travel pants y'all you're going to need to do this to

use all of their amazing affiliates so thank you so much for joining me um I

am Nina and you can find more of my stuff on she knows seo.com so we are now

going to open it up to comments and questions and I want to thank everyone I see that there are so many and I really

appreciate that I know I went into a ton of details so yeah let's dive into some

of the questions um so so far the tool looks easy to use I wonder how long it takes to really

learn it it doesn't take that long to be honest I don't think you need to know every single thing a tool does you just

need to know the most important stuff so I learned it in a month with no

tutorials no help um and I made a lot of mistakes and wasted a lot of words so if you have a

a course like mine or an ebook like mine it will speed that up and I do think it just takes a couple blog posts

seems like you're doing an extensive amount of work as you should and have to put in so many commands how does this

save any time with AIS you've done most of the writing already I haven't really written though that's the thing is I

haven't come up with um unique terms of phrase I've just inputted exactly like

what the tour site had and if I just put that out there I'm plagiarizing so you

do actually need that written content and it'd be the same this is exactly the same as I've seen a lot of

people deliver to their freelance writers when I was a freelance writer that's what people delivered to me and

rather than paying someone to do that fill-in-the-blank stuff you would use AI to do it but you do have to do the

research otherwise yeah you're not providing first-hand information and then you're not going to rank on Google

if you generate a post through AI but then manually edit parts of it with human power can you get around detectors

yes but even with the right commands you can get around detectors without having to do a lot of editing

detectors aren't great, to be honest um they're mostly just looking at how

similar is it to the top 10 of Google already and what new information do you provide so if you include something like

the I love gelato bit that's unique enough and if you include unique stuff in your outline and research as

well

what are your thoughts on using different Affiliates in the same post for example buy iter and get your guide I think that's fine I do try to pick one

that converts best for my site I did a bunch of tests on this I used a program called the filament that helps you like

track data of like who's clicking where and these heat maps and stuff but you

don't really need that much you can kind of just look at which one is making me more money after a couple posts

um I come from Canada and a lot of Tours aren't on these programs so I do sometimes have to use two and I think

it's fine as long as you check the terms and conditions for each one sometimes they don't let you use their links in

tandem with somebody else's um but it's not super common so I would

think it's totally fine I've done it thank you what converts best for you is a hot link

within a sentence click here at the end of the paragraph or something else um I didn't have time to cover this but

I create a little yellow paragraph so it's just a paragraph I change the background color to like a light yellow

you'll see tons of examples of this on she knows seo.com you go and take a look and then I just include a sentence

that's kind of a take-action sentence like buy now or check availability and prices or whatever I don't find click

here helps because it doesn't tell them what to do so it's like I would choose something instead like book the best

tour here or the check availability and prices have been doing very well for me

um but yeah I find widgets don't convert very well and those like fancy boxes that everyone seems to like from

like um that is like a full box with all the editor's choice and stuff they haven't done anything for me

is generated content from Jasper SEO optimized or do I have to do that too you're gonna have to do the work this is

the thing um Jasper I think a lot of people think will do everything for you and it won't it's more about it will

write the content um especially like the first three like I said we had to do a lot of work here typically

um I write maybe one paragraph Max and then just run through it um but then I SEO optimize especially

because that's what I love to do but usually your outline is where you do more of that anyway so since you're

writing the outline you're already SEO optimizing it if you're including keywords anyway

how can businesses train their AI writers to create blog posts to align with their brand voice and values so the

The first thing is going to be um figuring out what your tone of voice is that's going to be really important with Jasper

chat and even chat GPT chat you can input here's an email I wrote or

something and say Define that style as Nina's style and then you can give it

another email to write and say write this email in Nema's style with Jasper boss mode you just do that with the tone of

voice and then in the content brief you would say who your audience is what

your brand information and values and then have him run with that in his mind basically it's like a notes area

where you're just gonna tell him like keep this in mind as you do everything and that's really where you'll do it

um but each like boss mode document is a new document so you'll have to fill those in each time but as you do it it

becomes second nature and you're just copying and pasting it from the last one basically

how much time do you think Jasper saves you overall on an average blog post I can write a 5 000 word affiliate blog

post in about 10-15 minutes now with Jasper um doing outlines does not take me long

it takes me maybe five minutes on top of that and then the formatting now I have a VA who does it but even when I was

formatting Max half an hour so I can get a good 5 000 word blog post out in

an hour now but before that would take me like maybe three days to do one um and yeah it really speeds things up

which is great so I find the speed is more about learning it well enough and

then going from there but like I said I was doing 100K words and 150k words one week which is kind of a crazy week

um but that was partially the ebook and I was working like I had a full-time job at a law firm I was also freelance

writing and that didn't include the word count this was just for my blog word Camp um I was doing a lot of other jobs so it

let me do this while I was eating dinner on the couch rather than staying up till 4am and not sleeping for six

months because I got into Mediavine in six months just writing with AI and I believe this is the last question

so I wanted to thank everyone again for coming and I really appreciate everyone showing up and I see tons of other

questions um and yeah if you have other questions feel free to reach out to me at

shinosseo.com and don't forget to join travel payouts and look into all the

Affiliates like there are so many you probably have never heard of some of them and then when you learn about them

like I've booked stuff because I learned about the program from travel pants and I was like I need to take this

and so yeah hope everyone has a lovely Valentine's Day um and go out and write your own

Valentine's Day-themed post it's my challenge to you bye everybody

 you grat