what is Google's new AI search and why should you care well as you may know

 means for the future of search   technology you definitely don't want to pass up on this so let's get started so

what is Google's new AI search and why   should you care well as you may know

Google is the Undisputed leader in  search engine technology it handles

billions of queries every day and  provides us with relevant results in a

fraction of a second however Google  isn't content with just being the best

with the increasing popularity of AI chat Bots people have started seeking

answers from them instead of using  Google in order to benefit from this

trend Google decided to incorporate AI into its search engine even though

Google Google has been using AI for years to improve its search algorithms

now they are taking it to the next level with generative AI which basically is a

type of AI that can create new content or data from scratch based on existing

data or inputs so Google is using  generative AI to enhance its search

experience and provide us with more interactive engaging and creative

results and they call this search generative experience or sge for short

as you may seen Google announced sge at its annual developer conference Google I

O in May 2023 it was one of the highlights of the event and generated a

lot of hype among Ai and Tech enthusiasts and experts Google said that

sge is the result of years of research and development in generative Ai and

that it will revolutionize the way we use search so what is sge exactly and

how does it work well sge is a collection of AI driven features that

aim to make search more conversational contextual and creative one of the main

features of SG ee is that it makes search more conversational this means

that you can use natural language to chat with Google and get answers to your

queries you don't have to type keywords or phrases anymore for example if you

want to find out how to make pizza at home you can just say hey Google how do

I make pizza and Google will respond with a summary of the steps and

ingredients from a relevant website you can then ask follow-up questions like

what kind of cheese should I use or how long should I bake it Etc this

conversational feature makes search more intuitive and natural you don't have to

think about how to phrase your query or what keywords to use you can just ask

whatever comes to your mind another feature of sge is that it makes search

more contextual which means that Google can understand the context of your query

and provide you with more relevant and personalized results based on your

location preferences history and other factors for example if you ask what's

the weather like today Google will show you the weather forecast for your

current location based on your devices PS data if you ask where can I buy

flowers Google will show you nearby florists based on your location and

availability if you ask what should I watch tonight Google will show you

recommendations based on your watch history and interests so basically you

don't have to specify details or parameters anymore and then the most

exciting feature of sge is that it makes search more creative this means that

Google can use generative AI to create new content or data for you based on

your query or input like if you ask show me some cool sneakers Google will show

you images of sneakers that don't exist yet but are generated by AI based on

your style preferences and current trends if you ask write me a poem about

love Google will write a poem for you using AI based on your mood and tone

preferences so you don't have to settle for existing content or data anymore now

you're probably wondering how you can access it right now well there are two

ways to do that through search Labs or through performance Max search Labs is a

new program program where you can try out new features before they're

available to everyone you can join by signing into google.com labs and find

experiments like chat mode or image generation and you can enable or disable

experiments and use them by adding a hashtag to your search query search Labs

is invite only for now but they should expand it soon and the second way

performance Max which is a campaign type in Google ads for advertisers it helps

them Reach customers across Google's platforms using AI advertisers create a

campaign provide information and assets and use sge to generate custom assets

performance Max optimizes ads and shows them to relevant customers alright now

this space is getting really competitive with lots of players involved one of the

top competitors is vectara a startup that claims to offer a better generative

AI conversational search platform than Google Vectra says that its platform is

different from Google's because it uses hybrid search which combines semantic

search based on llms and Boolean exact match based on keywords to find the most

relevant results from millions of documents it also uses grounded

generation which means that its generative system only relies on facts

and data provided by the developers and does not train models on users data or

make up things that are not true Vectra also says that its platform is language

agnostic platform that supports queries and data in any language and offers

cross-language search results it prioritizes user privacy by not storing

or sharing personal data founded in 2022 by former Google Engineers vectara has

raised 25 million dollars in funding and partnered with companies like Shopify

slack and Spotify for example Goldman Sachs analyst Heather Bellini said that

vectara is a disrupter in the AI search space and that it could capture a

significant portion of the market by offering a better user experience and

more accurate results of course Google and vectara are not the only players in

the AI search space there are many other tech companies that are also integrating

generative AI into their search experiences and competing for a share of

this market and one of them is Microsoft which has been using AI to improve its

Bing search engine for years Microsoft has recently announced several new

features for Bing that use generative AI such as Bing answers which provides

direct answers to queries Bing image generator which creates images based on

text descriptions Bing content creator which writes content such as summaries

or captions based on keywords Etc another one is elasticsearch which

is a popular open source search engine that powers many websites and

applications elasticsearch has recently launched elasticsearch generative search

EGS which is a new service that lets developers use generative AI models from

Google and others to quickly build changer for Google and that it could add

100 billion dollars to its Revenue by 2025. as for Microsoft and elasticsearch

their stock prices have also seen some positive movements since they announced

their new features for generative AI search however their gains have been

more modest compared to Google and vectara as they face more competition

and challenges in this space search engines have evolved over time going

through three major phases information retrieval engines answer engines and now

action engines information retrieval engines were the early search engines

that appeared in the 1990s and early 2000s like Alta Vista and Yahoo they

provided users with a list of links based on keywords and links however they

had limitations as they relied on users typing specific keywords and often

returned irrelevant results answer engines like Google and Bing emerged in

the late 2000s and early 2010s they used AI techniques to provide direct answers

to users queries without requiring them to visit external websites despite their

usefulness they still had limitations such as not understanding emotions or

preferences behind queries and sometimes providing biased results now we have

action engines powered by Advanced AI techniques these engines like chat GPT

and Dally can generate new content based on user queries using conversational

interfaces they offer personalized results tailored to users style

preferences and current trends however action engines face challenges regarding

trust in AI generated content and

finding a balance between creativity and

realism so the change is happening

Google's stepping up its game with AI

and it's going to change how we search

for things pretty cool right but what do

you think how will this change how you

use the internet don't forget this is a

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